MGT450: Strategic Planning for Organizations
Corporate parcel Sales
The company that I have chosen is Corporate Software Sales. This company was established in 2000 by Ronald Ivanhoe in an travail to capture the market for financial planning software for consumers. Having carven out a niche by creating easy to go for software the company has decided to expand into another profitable market providing unloadprise management software to medium to monolithic enterprise customers. By doing a SWOT analysis we fanny see weather a company works well, besides also where improvements can be made with in the company.
The general business plan is designed around creating an entirely spick-and-span software package domiciled on the expertise derived all over the last several years in building the consumer form of the software which is the market leader in sales. Because the software has been so successful Corporate Software Sales has a nature for building great software. The name recognition associated with their first casualty should provide them a substantial advantage as they enter the enterprise train market.
Because the enterprise market is very opposite from the consumer market the company is taking the necessary time to spend a penny a business plan that focuses on creating a base software package for enterprise customers that can then ulterior be optimized for the needs of the specific consumer. For example, the enterprise management software requirements for a manufacturer will be very distinguishable from a company who is planning for a services found industry. Because the customer base will be varied and accept both types of businesses the software will consist of a rudimentary framework that can be modified and customized for each customer. This level of customization will be based on the companys ability to quiver for consulting services which will be an additional revenue pour that the company will be able to utilize as they build their customer base. The...If you want to get a replete(p) essay, order it on our website: Ordercustompaper.com
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