Jones Blair Case Analysis
450
June 24, 2011
Jones Blair Case Analysis
The Jones Blair executive aggroup was faced with keeping the company profitable during a sequence when competition is growing and slow growth of sales. The executives must harmonize on the best marketing efforts to a specific set in order to maximize profit.
Jones Blair mostly deals with customers looking for a high end product. They strive to produce top tone coatings by continually researching and developing new solutions. This is the main reasonableness for Jones Blair product to be the highest priced product on the market. Jones Blair caters to mainly do-it-yourself customers (50% of sales) and schoolmaster painters (25% of sales) looking for ease of application, meaning less coats of paint.
ambition in this market has increased with the coming of department stores equal Sears, K-Mart, and Wal-Mart, as well as Sherwin-Williams paint stores. Competition has alike increased in paint stores, lumberyard and hardw are stores. Competition at the paint manufacturing level has increased as well. Paint companies that address to contractors serving the home complex body part industry have crisply priced their products to capture a higher percentage of the home construction market.
Mass merchandisers control 50% of the do-it-yourselfer paint market in the DFW metropolitan area.
The U.S. paint industry is divided into three panoptic segments Architectural coatings….consist of general purpose paints, varnishes, and lacquers used on residential, commercial, and institutional structures, sold through wholesalers and retailers, and purchased by do-it-yourself (DIY) consumers, painting contractors, and professional painters. Account for 43% of total industry dollar sales.
pilot equipment manufacturing (OEM, .formulated to the industrial buyer specifications and are applied to original equipment during manufacturing. These coatings are used for durable goods such as automobiles,...If you want to outwit a full essay, order it on our website: Ordercustompaper.com
If you want to get a full essay, wisit our page: write my paper
No comments:
Post a Comment