Our Objective:
1. Create brand awareness among university students
2. Increase work at their stores located close to major universities in Lebanon.
Our earreach: Market research says that university students would be an excellent audience to reach.
Our outline: Different strategies willing be applied according to geographical location of the university and demographics of target audience. A key message should be created that relates to the university students.
Beirut Area: AUB, LAU
Kesrouan Area: NDU
North Area: LAU, Balamand
The elbow grease will first be implemented in AUB and NDU. A Mojo Café will open near these universities as a test. If the shake up proves to be successful, the coffee house shall open near the different universities. Aside from the individual plans for each location, Mojo will be sponsoring a rally paper between the various universities. This event will be discussed later in details.
Timing: The best beat for this campaign will be between May and June where MOJO could advance from outdoor activities before the summer heat wave. Spring time events admit Founders Day at NDU and outdoors at AUB during May.
Our Tactics:
1. loosen coffee day: Free sample coffees for everybody.
2. Website: www.mojo.com.
lb Create a club for customers who come close frequently at MOJO COFFE HOUSE. Create prizes for reaching a accepted amount of coffees.
3. Display of a big screen at the coffee house (all branches) for the world cup event and obtain students.
4. Create the MOJO newsletter to be distributed among the mentioned universities. The newspaper will include comments and feedback from customers, events that Mojo has done (with pictures) and will do, and games with prizes.
5. Flyers to be handed out through with(predicate) the campus or placed on car windshields.
6. Small bands or the Music Club in collaboration with Mojos drinking chocolate will bring a small show during luncheon break.
The events that will be held exclusively at NDU are:
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