1. What factors determine demand for tootbrush commercialise in India? How open fire demand be increased?
* state of more than one billion , India represented an enormuos revenue fortune for Cattle.
* Based on collecting data during last two years about markets
* Potential customers, half of all Indias are stil not concerned with preventing or curing dental problems.It can be an opportunity.
For increasing demand they have to inform customers at the head start place, IDA can be very helpful in this situation .
Provide free dental checkups,free product samples,basic operating instructions for proper oral care.
Rising awareness of dental wellness benefits , combined with the increasing incomes and influence of western habits, propelled industry grand oral care growth within India.
Persuading consumers to upgrade to mid(prenominal) range or Premium products.
2. How is Cottle doing in India? Has Cottle enjoyed a first mover advantage?
3.
How should Cottle further the development of the tootbrush market in India?
Lang believed that by increasing toothbrush related denote and promotional spending beyond 12% of sales the 2009 level cottle could accelerate market development in India . as it had in Thailand in 2007. Lang strongly believed a toothbrush unit growth rate of 25% - 30% in India was achivable in 2010.
4. What are Cottles organize market segments?
5. Which of these segments makes the most sense for Cottle to reach?
6. Should Cottle spend advertising dollars promoting battery operated tootbrushes? Why and why not?If you want to fare a full essay, order it on our website: Ordercustompaper.com
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