Trojan Condoms

Trojan Condoms

Tracey Hagan
MKT301-1
Professor Maddron

Contents
The Company…………………………………………………………………………………………………………………………….3
The Product……………………………………………………………………………………………………………………………….5
SWOT synopsis…………………………………………………………………………………………………………………………..6
Marketing Strategy……………………………………………………………………………………………………………………7
Global and Current Events…………………………………………………………………………………………………………7
References………………………………………………………………………………………………………………………………..8

The Company
The corporation church service and Dwight was founded in 1846 and is based in Princeton, New Jersey. Church and Dwight atomic number 18 best known for the fortify & angstrom unit; Hammer brand. Arm and Hammer is used in a variety of products much(prenominal) as carpet freshener, detergent, toothpaste and deodorant. The company is divided into three divisions Consumer Domestic, Consumer foreign and Specialty Products. The Consumer Domestic segment includes household products such as Oxiclean, Orange Glo, Scrub Free, and Kaboom and personal products such as Trojan condoms, Nair Depilatories, and First Response home pregnancy and ovulation test.



The Consumer International segment is a variety of personal care and household products to markets in France, the United Kingdom, Canada, Mexico, Australia and Brazil and China. Specialty Products consist of specialty chemicals, animal(prenominal) nutrition, and specialty cleaners. The company sells over 40% of their consumer household products send awayher the Arm and Hammer brand and has 3,700 employees. Church and Dwight have account sales of 2.3 billion for household, personal care, and oral care products, in addition to corporate sales of 2.5 billion and a net income of 249 million. Church and Dwight branded competitors are Procter & adenosine monophosphate; Gamble, Colgate-Palmolive, Unilever NV (UN), and Ecolab (ECL). In addition, the company must compete with store brands such as Safeway, Wal-Mart, and Walgreen (Church & Dwight, 2010).
Micro-environmental Factors
The company: Church and Dwight have expanded the Arm& Hammer...If you want to get a full essay, order it on our website: Ordercustompaper.com



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