Changing trends in the clothing style of working women
Strong opportunity life-size market segment (almost $5billion in sales) and high potential for offset (since fragmented industry with 2nd largest player having only 3% MS)
Clothing sales and profits are might pass high yields with high margins although possible downside if the customers do not handle the product, the comp all would end up with a huge unsold inventory.
She had major interest in the fashion industry; roughly background in the same industry, where she worked as a pecuniary analyst at Morgan Stanley and as an assistant to a architect clothing firm
She deficiencyed to create a company that form clothing line for professional women which better fits their life-style; focus on was to sell high-quality dress-and- jacket combinations for women, ages 27 to 45.
She recognized the need for a new look for professional women. She knew very well, the needs of those seam women which she was targeting.
Another very important factor was the increasing return of professional women who contributed to both, their own growth and to the growth of the market.
Heather Evans parade contained clothes appropriate for the conservative workplace, unlike other designers
Mistakes in Business Plan
Heather doesnt have any dinner gown experience in designing technicalities and in such a situation wanting to manage the design technicalities herself wouldnt be the most sensible hing to do
Also proceeding with a support rental space even before she could make any headway with potential investors
In her business plan she dialog about licensing revenues without a proper analysis of the disastrous consequences of the indiscriminating name licensing of the 70s
She needed to develop strong relations with key players in the industry (suppliers, distribution channels, showrooms...) as these are difference to be a very important for her success. She doesnt mention...If you want to get a full essay, order it on our website: Ordercustompaper.com
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