No management of an organization wakes up one sunup and decides for the firm to enter a target market without every entry strategies or focusing on a strategical option available to them . EFC in an attempt to capture or enter an existing or new market impart adopt the following entry strategies:
1. Cost leadership strategy. EFC seeks to be the low cost producer for a given train of quality. EFC seeks to sell its products and services below the average industry prices to festering entry into the market, that is UCC campus and other geographical locations. EFC attempts to enter this markets by ameliorate process efficiencies, gaining unique access to a large credit of lower cost materials, making optimal outsourcing and making perpendicular intergration decisions. By adopting this strategy, EFC is able to attract buyers and build a guest base.
2. Market penetration. EFC tries to achieve a market penetration by increasing the number of their salespersons, increasing advertising expenditure , go extensive sales promotion items or increasing promotion efforts. When EFC adopts this strategy, it would enable it enter the target market and also add its market share through greater marketing efforts.
result STRATEGIES
Every organization try to pursue a harvest-tide strategy of which Elsbernd food court is part. Organizations pursue these strategies because of the following factors: nip from investors and others with a financial interest in the company, survival, a form to success , and managers desiring to leave behind a legacy as having made a significant contribution to the company ,
The growth strategies to be adopted by EFC as follows;
1. Vertical integration. By adopting this strategy, EFC can be able to control or deliver its upstream suppliers and its downstream buyers. Vertical integration can commence a significant impact on the business unit of measurements position in its industry with respect to cost, preeminence and other strategic...If you want to get a full essay, score it on our website: Ordercustompaper.com
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