Google Takes On The World

GOOGLE TAKES ON THE WORLD

Question: What jobs and challenges does Google face in this case?
consequence: Based on this case, the main problems or challenges that Google faces are:

i. tattle FRAUD: The first is the criticism that Google has received for its AdWords Select ad curriculum. This program allows companies to advertise on Google’s search locomotive engine web pages and get charged for the advertising only if users “ riff” on the actual advertisement. While this program allows companies’ tradeing to be conducted more efficiently and effectively, it also facilitates the practice of so-called “ tear fraud”. Click fraud refers to the practice of clicking on a come with’s advertisement under this program precisely to run up their marketing expenses without having a true longing or interest in their products.

ii.COMPETITION FROM MICROSOFT: The second problem or challenge that Google faces is an intrusion into its web searching market segment through Microsoft’s release of its MSN Search program in 2004. While this attempt to capture market tract from Google has been relatively ineffective to date, things may change in the incoming when Microsoft will begin incorporating its MSN Search within the new Windows chance operating formation.



Microsoft’s domination in the operating system market will make the MSN search programs more pleasant for users to use than Google. In addition, Microsoft’s search engine has the electric potential to out-perform Google’s in “deep-web” searches in the future due to the company’s better position to purchase and manage the digital rights of copyrighted documents and data.

iii.LEGITIMATE OFFENSIVES FROM RIVALS: Rivals like Yahoo have been sponsoring striking academic economists and other researchers to find new ways of victimization its data about online consumer behavior to increase market make out for its services and the revenue generated by its searches.

iv....If you want to get a full essay, order it on our website: Ordercustompaper.com



If you want to get a full essay, wisit our page: write my paper