Business

MARKETING THE CORE PART 1 INITIATING THE MARKETING PROCESS CHAPTER 1 Developing Customer Relationships and Value with merchandising CHAPTER 2 Linking Marketing and Corporate Strategies Appendix A: Creating an Effective Marketing Plan CHAPTER 3 Scanning the Marketing Environment CHAPTER 4 Ethics and Social Responsibility in Marketing Developing customer relationships and value. This is the essence of the marketing process describe in Part 1. Chapter 1 introduces the marketing process by describing the actions of Rollerblade as it faces the argufys of ?nding strategies to nominate on the phenomenal success of the proceeds that created an entirely new industry. Chapter 2 describes how organizations such as Ben & Jerrys utilize the strategic marketing process to better behave their customers. Following Chapter 2 is a sample marketing excogitation (Appendix A) that illustrates the outcome of the strategic marketing process and provides a filename extension for students to study and use. Chapter 3 scans the business environment and identi?es its principal(prenominal) trends. The changes are described in terms of social, economic, technological, competitive, and regulatory forces. Finally, Chapter 4 provides a framework for including ethical and social responsibility considerations in marketing decisions.

3 CHAPTER 1 DEVELOPING CUSTOMER RELATIONSHIPS AND VALUE THROUGH MARKETING aft(prenominal) HUGE SUCCESS . . . WHATS NEXT? What do you do for the next act, for your encore, when you create an entire industry? Thats the challenge facing the company featured on the opposite page. It launched the in-line glide industry two decades ago. But such success attracts tons of competitors. So what does it do to provide exciting new products to build and maintain continuing, loyal customer relationships? A big case of the answer is its new Fusion™, Lightning™, and Mx 900™ lines of in-line skates. But that puts us ahead of the Rollerblade® story. AFTER READING THIS CHAPTER YOU SHOULD BE... If you want to get a full essay, order it on our website: Ordercustompaper.com

Ordercustompaper.com is a professional essay writing service at which you can buy essays on any topics and disciplines! All custom essays are written by professional writers!