MBA 500 (Corporate Strategy) Professor Mark Shanley UIC Liautaud Graduate School of Management summertime 2011 Final Examination Instructions: This exam covers the Morepen Laboratories Ltd. (MLL) Case that was distributed through blackboard last week. Please answer only four questions (and all the parts of each question). The exam will be range comprehensively on a 100 hundred stop consonant scale (with points for each question listed in parentheses). Please abet your answers where appropriate with case data or class materials. If you discover some calculations, try to show your work where you can. Answers will be evaluated on the basis of: 1) responsiveness and completeness; 2) system of logic and coherence; and 3) moderate provided from case and class materials. Good Luck! Questions for Morepen Labs Ltd. (MLL) 1. Evaluate MLLs business outline for loratadine. What is the strategys economic logic for obtaining a competitive advantage? Do the actions taken by MLL support the strategy and address industry conditions? (30) 2. Is MLLs strategy for loratadine sustainable?
What are the major threats to sustainability and how were they being anticipated by MLL? What were MLLs commitments and how did they affect the strategy? (30) 3. The corporate strategy of MLL in the case entails variegation into sunrise sectors. What approach(s) to corporate strategy is the unwaveringly employing? Evaluate the quality of this approach and of MLLs overall diversification strategy? (20) 4. Analyze the financial position and performance of MLL. plunder the business plans of MLL be supported by from a financial perspective? What can you say about MLLs endangerment? What can you say about its performance relative to pick out competitors? (20) If you want to get a full essay, order it on our website: Ordercustompaper.com
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