Bata

Business Strategy BATA: STRATEGIC CHOICES Case Analysis Assignment Introduction This case highlights the challenges confront by the Bata Management in the wake of changing commercialize trends in the form of increased argument from the local players as well as the constantly increasing threat of Chinese imports. Bata had traditionally targeted the lower middle and middle contour segments of the union and was now contemplating changes in its strategy to be open to perish in the grocery store. Analysis of Batas Current Market Position With the evolving market and changing market dynamics Bata was being given a tough time by its local competitors and other footwear being imported from China. Bata focusing feared that they would not be able to survive because they could not compete with the low cost Chinese products, hence they embarked on a plan to enter the agiotage segment of the market to be able to survive, because they felt competition from Chinese products there would be much less.

However, in my opinion, their management in the year 2001, made a mistake by committing to go after the premium segment as well, without realizing the point that their number would be hurt and could get diluted because they were woful into a domain for which their activities were not aligned. Other than the activities too we aim to consider the Brand image that Bata had developed over the early(prenominal) 40 odd years of its existence in Pakistan, and this image was by no means that of a brand which could plash about having premium footwear products, in fact Bata was only if meeting the basic functional needs of its middle class customers. Therefore their strategy does not seem to be at all well cut out, as from most of their activities it appears that erstwhile they were challenged they resorted to a fire fighting approach and tried their excrete at almost all possible arrangements, without gauging the fit of the activities to their strategy. It whitethorn be concluded that Batas management made the... If you inadequacy to get a full essay, order it on our website: Ordercustompaper.com

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