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. What atomic number 18 the main points of Pumas Phase IV long-term development plan? Integration of seven demonstrate food markets into the lynx Group Japan, Taiwan, China, Hong Kong, Argentina, Mexico, and Canada Worldwide brand sales climbed by over 16% to € 2.8 billion in financial course 2006. Consolidated sales jumped over the 2 billion bank vault for the first time, growing by 34% to just down the stairs € 2.4 billion Operating gather reached € 366 million and significantly exceeded original expectations. The PUMA share closed the year at € 295.67, posting other value increase of 20%. Expansion of product categories regional expansion Non-PUMA brand expansion 2. What best describes Pumas vision argument? Its vision statement states that Puma is a sports lifestyle companionship that is attractive to all sports enthusiasts worldwide. 3. What is Pumas multicategory branding strategy, and what would be an alternative to this strategy? Footwear, apparel, and accessories, an alternative would be to focus/ constringe on one aspect either footwear, apparel, or accessories 4. What naiant integration strategies has Puma implemented in the recent year, and what are some potential horizontal integration strategies that are world considered?

Puma is expanding into several different categories: golf, womens apparel, and moto, they are too attempting to become a bigger part of their existing customers lives by incorporating denim and everyday apparel to their lineup. 5. What are Pumas three main strategies for growth (expansion), and how do they equate with Ansoffs matrix (intensive strategies)? Regional development, product development, and business development. Puma is expanding their market by implementing new products geared towards a much wider demographic, trance maintaining their reputation with their existing customers. 6. Which geographic region is the most substantial in terms of Pumas 2006 revenue and profit? EMEA 7. Which of Pumas...

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