Declining Milk Sales Essay

According to a current study in Age and Aging, starting and continuing to draw take out at a young maturate can pass on to improved physical ability and balance at an older age (New study finds, 2012). Because of milks inherent attributes of calcium, protein and vitamins A and B, milk has also been linked to bone strength, muscle strength and better eyesight, to earn a some. So why have the US milk gross sales been slowly declining since the 1970s? A recent article on Forbes. com poses the comparable question. People be well aware of milks existence. The Got take out? Advertising campaign was debuted in 1993 and won several awards for its ingenuity.It works wonders for acquire people to think about milk, but that is only half the battle. The early(a) half, and arguably more important, is getting them to drink it. Jonathan Baskin, the author of the Forbes. com article, believes this is what the dairy industriousness is failing to do by not oblige consumers to drink milk. memorable branding, he states, is not necessarily the same thing as compelling marketing(Baskin, 2012). To illustrate this, Baskin offers a few ideas, including packaging innovation, partnering with companies and local sourcing. magic spell I believe all three of his ideas are valid, local sourcing seems wish it could be very beneficial, at least for the moment. Within the past few years, buying crops locally is becoming more relevant to many people. The idea of promoting local business growth and living a healthy modus vivendi drives people to buy locally. So if a local distributor could cede these local crops and bundle it with fresh local milk, consumers would be willing to gestate for the convenience, healthy lifestyle and support of local businesses at least that is the idea. draw mustaches seem to be imprinted in our minds. We know milk is there, but we are not insobriety it. In order to change this, the dairy fabrication charters to focus on giving consumers reasons t o drink milk. Local sourcing and dispersal of milk could be one solution to this. Proper research would consider to be done to determine viability, and a fresh marketing strategy, mayhap implementing the Got Milk? branding with a new local twist would need to be created however, perhaps then we will finally be drinking more milk.Who knows, maybe cartwheels at 80 will be the new normal. References Baskin, J. (2012). Everyone gets milk, so tell us why we should drink it. Forbes. com, Retrieved from http//www. forbes. com/sites/jonathansalembaskin/2012/12/17/everyone-gets-milk-so-tell-us-why-we-should-drink-it/ New study finds milk-drinking kids reap physical benefits later in life. (2012, November 15). Retrieved from http//www. prnewswire. com/news-releases/new-study-finds-milk-drinking-kids-reap-physical-benefits-later-in-life-179464301. html.