Business Proposal Essay

Funding Requirements14 Confidentiality Agreement The undersigned reader acknowledges that the information fork upd in this crinkle plan is cloak-and-dagger therefore, the reader agrees not to disclose it without the express scripted permission of Mr. K Seeman Durai. It is acknowledged by the reader that information to be furnished in this business plan is in all respect confidential in nature, other than information that is in the public commonwealth through other doer, and that any disclosure or use of this confidential information by the reader may cause serious injure or damage to M/s.Newsky Fireworks Limited Upon request, this document is to be right away returned to Mr K Seeman Durai. Signature Date 26. 05. 2013 1. Executive Summary Promoters Profile 1. NameK Seeman Durai 2. Age45 days 3. dole outNo. 4859 Nethaji Road, Sivakasi 4. Educational QualificationM. B. A. , M. I. B. 5. Years of Experience20 years (M/s. Murugan Fireworks) Financial projections atomic number 18 summarised and highlighted. (Rs. In Lakhs) Particulars Year 1 Year 2 Year 3 gross revenue 50. 0 75. 00 90. 00 Exports 35. 00 40. 00 50. 00 Net Profit onward Tax 15. 00 35. 00 50. 00 Investment 80. 00 90. 00 95. 00 2. Company Description Promoters and Shareholders Name Age agnomen Address No. of Shares K Seeman Durai 45 Promoter No. 859 Nethaji Road, Sivakasi 10 lakhs Karthik 43 Chief Executive No. 728, West Car Street, Trichy 1 Lakh Officer Jeya Sivasakthi 45 Managing Director No. 73, southwestward Masi Road, Coimbatore. 2 lakh Kandan P.Dhanalakshmi 35 Director No. 83, Sarojini Road, Salem. 3 lakh T. Abinaya 34 Director No. 34, Second Street, Theni 3 lakh S. Aishwarya 40 component No. 4859 Nethaji Road, Sivakasi 1 lakh S. Geetha 39 Member No. 73, South Masi Road, Coimbatore. 1 lakh Advisors Name Educational Role Address clutch No. Qualification CA G Rajesh M. Com. , F. C. A. First Auditor 8493 Sarojini Street, Chennai+919835748343 Mrs. D Sheela M. A. ,M. L. , Legal Advisor 857, Gandhi Road, Madurai +919447382342 Mr. K Gulandaivel B. E. , Technical Advisror76, Tagore Street, Vellore +919472834234 Products and Services Unique selling Points Crackers that burst with wordings regarding to the occasion. e. g. Happy Diwali, Happy New Year, Happy hook up with Life etc. ) Long Term Aim of the Business To provide Eco-Friendly Crackers Objectives Particulars I II III IV V Sales 50. 00 75. 00 90. 00 95. 00 ampere-second. 00 Exports 35. 00 40. 00 50. 00 55. 00 60. 00 Employment 2. 00 2. 15 2. 25 2. 50 2. 60 SWOT analysis Strengths Weaknesses Investments and Professionals Opportunities Threats Everlasting Demand Competitions 3. market Analysis Target Market Market Segmentation Profile of Competitors Main Competitors would be Arasan Groups of Fireworks Industries Kaliswari Fireworks Sony Fireworks Competitive Advantage We ease up the following Competitive Advantages Unique features Price New technologies or systems transgress value to customers in terms of efficiency Greater compatibility with existing systems accept any independent validation or case studies Benefits to Clients Our product provides to potential drop customers in terms of their own business goals. It enable them to Increase sales Increase efficiencies Save money Save time Maximise resources tailor errors Reduce downtime Improve Customer Service, reduce churn, increase loyalty 4. merchandise/Sales schema Marketing strategy The Southern Tamil Nadu regularize is to be concentrated first and youngsters are to be focused Followed by youngsters, children, adults are to be concentrated Youngsters are the potential customers already targeted rise site in operation are provide be conducted, and feedback will be analysed properly Agents and Representatives are expected for marketing Sales Strategy The major Sales Strategy is to sell directly and by means of distributors. Particulars Direct Sales Throu gh Distributors Composition 25% 75% bell Involved 10/unit 7/unit Pricing penetration Penetration Pricing Competitors Price is higher than our price There is a sufficient level of competition in the market Production be and overheads are expected to be 60% of sales The buyer heap control the price to a considerable level. Marketing and Communications Strategy advertize and Publicity will be the active source of Promotion.Advertising Through televisions and newspapers. It is targeted to audience all over the state at the sign level Publicity Banners have been planned to be placed at various hot locations 5. Research and outgrowth Process pic Research and Development It has been planned to organize a R&D subdivision that would be actively engaged in the research of Eco-friendly crackers and to come up with various innovative ideas. 6. Staffing and Operation Management Organisation Chart Staffing Department Managers are to be appointed by the Board of Directors. The se lection criteria for the aforesaid(prenominal) would be Educational Qualification, Experience, Age etc. , Department Managers are addicted the power to recruit employees for their concerned departments for which selection criteria is to be set by the directors. Skilled, Semi-Skilled and Unskilled Workers are to be utilised for various production processes. The analogous would be procured from the nearest locations at a reasonable cost. fosterage Plans Training Programmes are to be conducted at regular intervals in order to advance the efficiency of the skill levels of the workers. 7. Financial Projections IKey Assumptions10 IIBalance Sheets11 IIICashflow12 Requirements for Preparation of Projections 6. Opening figures included found on latest Mgmt/Audited accounts 7.Shareholders Fund analysed into Share Capital, Share Premium and retain Profits 8. Sales Assumptions provided by unit, price segment & geography and conciliate to pipeline 9. Expenditure categorised into R&D, Ad min and Overheads and Promoters / key managers salaries 10. Identification of periodical and cumulative company operational deficits 11. Sensitivity analysis may be required, detailing strategies to be implemented if sales or expenditure targets are not met. 12. Projections should identify separately Operational Cash Flow and immaterial Cash Injections IKey Assumptions Particulars Year 1 Year 2 No. f Employees 250 300 Investments in Equipment 1,50,00,000 1,55,00,000 Projected R&D costs 25,00,000 20,00,000 disparagement allowed for 12,00,000 11,50,000 Expected rent and rates charges 5,00,000 5,00,000 Creditor days expected 45 60 Debtor days allowed 60 60 IIIBalance SheetsIVCashflow 9. Funding Requirements S. No. Sources tally 1. Equity Shares of Rs. 10 each Rs. 60 crore 2. 10% Preference Shares of Rs. 100 each Rs. 25 crore 3. 8% Debenture of Rs. 100 each Rs. 25 crore 4. Term Loans Rs. 10 crore Required for Equipment10 crore R&D15 crore Marketing2 crores Staffing6 crores 26. 05. 2013 Newsky Firework Limited Business project K Seeman Durai & Group