Creative Design and Innovative Technologies

46), design for any target is necessarily focused on conveying meaning and rank as well as facilitating function. The products generated by various technologies be symbolic of technological innovation and atomic number 18 simultaneously consumer goods that essential be packaged and presented in a elbow room that not only tells consumers what they atomic number 18, but also appeals to consumer aesthetics. In other words, products resembling the iPhone or the laptop computer are twain substantial products and signs or symbols as understood by Mickey (1997, p. 272).

deep down the context of the postmodern era, Mickey (1997, p. 272) suggests that all products have both a functional and a symbolic meaning. In essence, products hold still for their function through their design and at the same era signify their value through design. Cutting edge designs are meant to position technological and other products in a manner suggesting that the product itself possesses capacities which transfer to the owner or the user of the product, thereby enhancing the image or status of the user. It is Mickey's (1995, p. 79) conviction that in the postmodern era, consumer opinions are based less upon substance per se than on images and symbols.

For example, with each new release of cell mobilizes consumers are universe actively encouraged to purchase replacement phones that may not do more in terms of actual functions than the phone they already own but which looks as though they are advanced.

Douglas, M. & Isherwood, B. (2005). The World of Goods.

Materiality and Society. Philadelphia: establish University

Mickey, T.J. (1995). Sociodrama. Lanham, MD: University Press

Forty, A. (2005). Objects of Desire. London: Thames and

This study has provided a buttocks on which an ongoing discussion of these issues can be structured. It introduces the ideology of postmodernism and compares this ideology to a specific set of consumer products. Given that we blend in a highly technological era, the study is of value.

Mickey, T.J. (1997). A postmodern view of public relations:

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