Role of Marketing

------------------------------------------------- ------------------------------------------------- ROLE OF MARKETING IN RETAIL Preface Globalization has brought in awesome changes in the marketing patterns of various organizations in the country. One of the more or less striking developments has been the augment and development of the retail industry. Initially, retail as a sector was not to the full explored. Today, with names ilk Walmart, Cosco, Argos establishing them as global giants, the domain of retail industry has been fully realized and accepted globally. I have highlighted upon the corporate fellowship in this industry with names like Reliance, Future concourse & Shoppers Stop competing for their share in the retail space. culmination from a marketing background, I see tremendous scope for myself in the retail industry. I have done a detailed study of the retail industry in harm of their marketing strategies, promotional strategies, trends in the retail industry and the challenges a marketer could face and have given my recommendations which may unless benefit the retail industry. Mumbai Ms.

Divya Kalani Executive Summary The retail industry in India has seen a state of transition in the past a a few(prenominal)(prenominal) years from being just a collection of Kirana stores to multiform formats such as hypermarkets, supermarkets and department stores. The entire shopping change has been transformed from a needs based shopping to an buzz off based shopping. Providing less than acceptable levels of service in forthwiths competitive retail industry is a conventionality for failure. The industry has recognized this fact and over the past few years have invested in store associate reading programs, customer focused technology initiatives like loyalty programs and publicizing campaigns with customer service messages. If all these are executed properly, they pass on have a positive impact on astir(p) the customers experience in the store. Table of... If you privation to get a full essay, order it on our website: Ordercustompaper.com

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