Innovation

MBC 618 Competitive Strategy { pull off:rect} {draw:rect} {draw:rect} {draw:rect} Infosys Consulting Case Analysis Presented by Soumitra N. Mundada 2/11/09 (Diagram interpreted from Competing for advantage by Hoskisson, Hitt and Ireland) The market for IT industry was huge and expanding at a fast pace. However the market leading were Accenture and IBM which had a negligent market share and rest was captured by trivial enterprises. Indian companies excessively ventured in the industry and due to their competition, IT international giants had to increase their base in India. Due to high opportunities, friction rate was also high in this industry. As a result Indian companies identical Wipro, Infosys increased their base direct salaries. During this phase, Indian economy was transforming towards an era of information and knowledge. This can be seen from the fact that contribution of services towards the economys gross domestic product was higher than 18% in 2001 as against in 1980. No other industry had done better standing against planetary competition. The annual exports had always been over 50% over a decade. U.S.A. share represents highest with 61% and about a third of sequel 500 companies outsource their software work to India.

To foster development, Indian government has taken a number of steps like liberalization of policies and providing necessary capital and infrastructure to foster growth. olibanum Indian environment has been conducive for growth. (Ref: Indian Embassy.org) Competitor analysis- The market for IT industry was fairly competitive with IBM and Accenture as global leaders and rest of the market was pretty diffused. IBM and Accenture had strong brand and a global presence with a large node base. They also offered panoply of services viz. technology implementation, business consulting, offshore services, customer relationship management etc. Both offered breadth and learning of services. IT market in India offered technical and business consulting with Tata Consultancy Services which...

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