Student s NameInstructor s NameCourse Code and NameUniversityDate Assignment is dueAttitude is the hypothetical construct which race form representing an individual degree of like or disfavour of a commodity . Attitudes take the form of positive and proscribe views towards the commodity or an event This event of commodity that berth is formed towards is known as position object . therefore , attitude can be described as a reflection of how people think about commodities and the way their cerebration about the commodity affects their behaviour .Those brands that consumers form positive attitudes towards atomic number 18 the ones that consumers buy . Effective marketing campaigns that are able to be emotionally detect by consumers are the ones that she-bop noticed by consumers quickly . These are the marketing campaigns that have a reflection of the needs of the consumer Therefore , attitudes are judgments developed ground on ABC model , which stands for affect , bearing and lore .
The affective response is the emotional response , which shows the degree of taste sensation of a commodity The behavior intention is the typical behavior , which a consumer shows towards a product . The cognitive response is the cognitive evaluation of the commodity , which includes the belief that a consumer has towards the product . It is the attitude that consumers have towards a product that makes them accept or wipe out a product in the market (Hoyer , pg 122-123There are discourse characteristics that contribute to formation of either positive attitude or negative attitude towards a product Attitudes to wards...If you want to get a full essay, order it on our website:
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