Crm in Marketing

Background Amazon.com was born in 1995.It was named after the Amazon River and was founded Jeff Bzeos who is still with the connection today. Communication- Amazon communicates efficiently and effectively as the website is easy to pilot and is user friendly,which reduces communication barriers dramatically,Communicating effectively al crusheds amazon to Increase node traffic to their websites They Create awareness of their products and services by promoting iterate purchasesbwhich increase revenue as well strehnthen the Amazon fall guy name.They are customer focussinged in everything they do. Relentlessly focus on customer experience by offering our customers low prices, convenience, and a wide selection of merchandise. Increasingly, relationship marketing has been viewed to be critical to the success of business firms like Anazon, with the growing catch that acquiring new customers is far more expensive than maintaining animate ones. In fact, acquiring new customers can cost volt times more than it costs to maintain current customers (Massey, Montoya-Weiss & Holcom, 2001). customer service, loyalty and customer retention are three beta aspects of Amazons service culture.

CRM appeared around 1997 as a way of redefining the customer-company relationship by computer-based tools (Bergeron, 2002). CRM is an important strategy used by Amazon to select and manage their valued customers. The process of client Relationship Management before the Internet era was conducted through face to face meetings , telephonic conversations ,letters , sales people see the clients and other such traditional methods Amazon has made strattegic acquisitions to take up dominance in technology and research been involved in numerous different product lines,grocery, CDs and DVDs, electronics, and apparels. Wells et al. (1999) indicate that twain marketing and IT need to work together with a mellow level of co-ordination to produce a seamless process of interaction.... If you lack to get a full essay, order it on our website: Ordercustompaper.com

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