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Strategic philanthrophy & CSR - a new strategical Chioce * Prof. Maya Salimath G ** Swathi Bondia Abstract: Organizations establish long realized the receiptss of benevolent benevolence in bread and butter community, employees and the interests of investors. It has only been in recent years that organizations have physical bodyalised and integrated the philanthropic decisions with corporate citizenship and other key strategic organizational performance-related decisions. Organizations in the twenty-first century are increasingly concerned about managing societal issues in marketing to benefit key stakeholder interests. A new definition of strategic philanthropy is developed and contrasted with other initiatives that link marketing and society. Strategic CSR mean thinking about the best way in which the whole can create value for society in a similar way as it creates value for customers. Along the same lines, strategic philanthropy is not simply an approach to humane giving, but rather to investing in the creation of measurable social impact.

When it comes to philanthropy, executives increasingly see themselves as caught between critics demanding ever higher levels of corporate social responsibility and investors applying pressure to maximize short-term profits. Increasingly, philanthropy is exercised as a form of public relations or advertising, promoting a companys throw through high-profile sponsorships. But there is a more rightfully strategic way to think about philanthropy. Corporations can use their charitable efforts to improve their competitive context--the quality of the business milieu in the locations where they operate. This paper focuses of the basics of strategic philanthropy and the bodily Social Responsibility together in a suppose of create a new competitive advantage to the companies. It in like manner proposes a fundamentally new way to look at the relationship between business and society that does not encompass corporate growth...

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