Intro to Marketing Essay

It is important that McDonalds Corporation determines sure that any of their widely attr consummationive and competitive marketing issueivities be produced within the constraints of the law. Consumer comfortion involves argue consumers by giving them a way to imbibe reparations for damage stool beca engage of faulty products. Therefore, McDonalds should keep up with changes in the law and landmark rulings to make sure any marketing in which they ar developing wint be illegal.Sales of Goods Act 1979This feat requires traders to sell franks whether that is written, verbal or graphical definitions, they should be correctly and accurately suckd as well as being a satisfactory quality. This implicates that the chassis of the product should include how long it lasts and being fit for purpose is key. This straightaway affects marketing activity as it means that any marketing should describe the product as accurately and truthful in tieration. the product mustiness be able to be used for purpose and if non, the customer is entitled to a full refund or exchange as a upshot of their concerns. If it is stated, it has to be guaranteed and false information given when denote can be illegal.For recitation, McDonalds is one of the biggest fast food industries known glob wholey. The products that they sell cannot be incorrectly propoundd stating they are very healthy as by law, the bar of calories, fat, carbohydrates and sugar are solely ingredients must be state on the promotion. It must be shown to potential customers exactly what products they sell and the quality must meet the standards as they are advertised. If not, this could lead to fines and imprisonment. Also, if a customer has a dispute of a member of McDonalds about the calories of a burger, the customer would and so be informed exactly how many calories are in a burger as they are stated on every bit of packaging for exactly what is in the burger.Consumer Protection from Unfair Trading Regulations 2008This act entitles all customers to fair treatment and honesty from businesses they deal with. This relatively recent flake of legislation should not collapseaffected most businesses, and was targeted at organisations that do not always treat their customers well. Under this act, businesses cannot use hard-hitting sale tactics, or use dishonest promotional campaigns such as false publicise. For example, if McDonalds advertised their burgers on sale and they werent, this would result in vitiate customers and giving false impressions to their target audiences which could possibly affect their reputation.EBay is a good example of this act. If an item is bought from a marketer that is not as describe or to an unsatisfactory quality, the buyer in entitled to a refund. If the seller commoves their corner and deals that the buyers comments are untrue, the buyer can thusly open a case in the resolution centre in order to resolve this problem. Under the buyer protect ion policy, eBay has the right to fight the corner of the buyer so that the right solution is made.Consumer Credit Acts 1974 and 2006This act protects consumers rights when they buy goods on conviction or companies lending silver to consumers. Traders who offend this law must squander an OFT (Office of Fair Trading) pass and any complaints that arise with the customer regarding the organisation is dealt with by the FOS (Financial Ombudsman Service).For example, if you buy an orchard apple tree Mac computer, when this good has been paid for using a form of credit whether it be a credit card or credit correspondence arranged by the trader, you may have an equal liability claim over against the credit firm providing the contracted amount is over 100 just no more than 30,000.Consumer Protection (Distance Selling) Regulations 2000Distance selling is any form of selling where there is no face to face communications amongst the customer and seller. the regulations require the busi ness to provide clear information so customers can make more informed decisions regarding their purchases.An example of this regulation would be EBay. The business will give the consumer information such as goods they are selling, clear description, condition, location, payment options, delivery arrangements and returns policy.Data Protection Act 1998This act means that any information stored by marketers must only be used for the stated purpose, must be accurately up to consider and obtained fairly as well as lawfully. The act focuses on all businesses holding any confidential customer information on a database. As well as this, it should be no longer unbroken more than it is needed for a processed in line with your rights. It must be kept up to date as if someone passes away, you should not call asking for them.Also, if your information is protected from unauthorised use, it cannot be passed on to other companies without permission. The information which is stored is available f or your inspection and correction upon request. It should also be protected from transfer to an area outside of the EEA (European Economic Area) unless adequate. McDonalds only acquire personal information when voluntary submitted on their website to give feedback and they have online view promotions. Sometimes, they change their private policies but only if a pressure assemblage acts against them which is brought to the organisations attention.Trade Descriptions Act 1968The act was introduced in order to protect consumers when purchasing products and services. It stipulates numerous different regulations that traders must adhere when carrying out their marketing activities. Sellers thus must not mislead customers in any way as well as making descriptive yet accurate. This act not only refers to written descriptions but includes discussions, inter bustling exchanges and written documents.For example, within this act the trader must not indicate that a price is abase than it ac tually is as this is giving customers false information and misguiding them. McDonalds could not advertise that the price of a meal is3.00 is it is more than that because people will get the wrong idea and be displeased by the service and description of their products being false.Code of Advertising Practise and Advertising Standards Authority market activities for a organisation are policed by the independent ASA. It is an industry proboscis rather than a legal framework, and it promotes and maintains the UK code of advertising, sales promotion and govern marketing. The rules are to keep within the legal framework, protect customers from conduct claims, puddle an even footing for advertising.Principals for this include regulations such as the advertising a business produces should be in lines with the following rules should be legal, decent, honest, truthful and have a sense of responsibility. Their advertising should not also be misleading or offensive. For example, McDonalds should not create slogans or include graphical advertising methods offending certain animal welfare companys or vegetarians as this is forgotten and taken seriously as well as being repulsive which they could potential lose customers because of.Ethical considerationA pressure group is an organise group that overhearks to influence government policy or to protect a particular cause of interest. They dont fight elections but may promote specific issues and may have more semipolitical objectives to aim for whilst enduring their campaign. they are undergone quietly on issues which most citizens wouldnt full empathise or recognise. For example, policies such as a checkup association wanting to persuade the government to close down tobacco plant companies would affect their business and would also result in many dodge stores that would sell cigarettes.For example, in May 2011, more than 500 health professionals write a petition to ask the makers of happy meals to stop marketing dust food to children so this had an impact on McDonalds in order to encounter the needs to protesters so now healthier options such as yield bags and fruit juices were introduced as a substitute to these junk foods. Another example includes the animal rights pressure group PETA launched a global campaign againMcDonalds regarding animal rights issues and have created a billboard campaign disregarding McDonalds non guilty claims which tried to make the fast-food giants listen to their views against animal welfare and rights.Consumerism is the organised efforts by individuals, groups and governments to help protect consumers from policies and practises that infringe the rights of consumers to fair business practises. It identifies the rights for consumers to be safe, to be informed, to choose and be heard. The Office of Fair Trading plays an active role in implement consumer legislation and to take action against traders who are seen as unfair.The packaging is an example of this as McDonalds used to use boxes that werent biodegradable but now they are being more environmentally friendly by using plastic boxes that wont wear away and the resource is cheaper and will last longer.Advertising is mean to attract customers in but sometimes comments made can be acted upon and made subjective if the viewers dont like what they see or hear. The language chosen for advertising needs to be friendly to the audience and put in a way that everyone can understand to widen the market of the product or service. The Advertising Standards Authority have acknowledged and acted upon the key areas which are when adverts refer to sex, involve strong language, religions and teaching are fought against and also offensive grounds such as prejudgment or racism.In McDonalds case, critical issues that arose as a result of their advertising were there was claims that the organisation exploits children with its advertising the company was blamed for misleading children by using attracti ve advertisement as the use of fun region Ronald McDonald to encourage young people and attracting them to kids meals.BibliographyJohn Bevan, H. C.-S. (2010). BTEC train 3 National Business, Book 1. 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