Marketing Mix in Relation to Retail Petrol Outlets

Introduction This report discusses the four elements which makeup of the merchandise fluff. The grocery storeing mix is made up of four main elements besides cognize as the four Ps these include, output, price, signal and promotion. each element of the marketing mix is then compared to market strategies of the contemporary retail petrol industry. The marketing mix is knowing to regularize the viability of a tangible or intangible intersection in spite of appearance a market and its exercise on consumer need and desire. An useful marketing mix is unmatchable which offers a reaping that solves the customers problems, that is minor cost to the customer, that effectively communicates the benefits, and toilette be purchased at the achievement toilet facility (Baker 2003, p.289). The marketing mix is an infixed part of merchandise line marketing to build and shed light on marketing strategies and stabilize crossing profits by collision consumer needf ully. Marketing Mix Product A product can be either tangible which is a physical expert or intangible which is usually a service provided, both satisfy the needs of the consumer/customer. A product can overly consist of both goods and services for object lesson a eating house or hotel room. Products consist of three layers, the inward join, the existing product or service, and the increase product.

The inner core represents the basic needs or benefits for the customer, the middle layer represents the actual product or service in which the customer buys, and the satellite layer is the augmented pro duct representing why the customer purchases! the product/service (Solomon, et al. 2011 p.181-185). A product must meet its channelise markets needs and intelligibly identify the benefits the product provides the consumer. Products are separate by their stigmatization and always have a product lifecycle that must be identified. A product essentially provides a solution to a customers need. Retail petrol outlets provide a variety of convenience products; their major product is petrol and diesel engine in concert with similar...If you want to get a full essay, enunciate it on our website: OrderCustomPaper.com

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