Selling to the Sexes: a look at sex in advertising and how it appeals to men and women

Sex. It is the angle some used by advertisers these days, and for a enlighten reason: it sells. People, both male and female, ar intrigued by and attracted to sex. However, we inwrought be c arful in the manner in which we turn on it. Men and women view sex in different lights. That is wherefore we must keep our audience in mind when appoint an ad. It is the reason why unrivaled of our recent ads was successful, and another maven wasnt. The first advertisement was made for our client Calgon, a washbowl product company, and was featured in Cosmopolitan magazine. It advertises their refreshed aroma, Hawaiian Ginger Intense. The ad consists of two people, seen from the shoulders up: a muliebrity caressing a man. The woman is attractive, and we see her face. Her eyes are closed and her arm is over the mans shoulder. Her chin rests in the wrench of the mans neck, and all we can see of him is the spinal column of his forefront and shoulders. On the side of his neck without the woman, there is a astronomical yellow flower. As advertisers, we were trying to point out the domineering effect this fragrance would have on the woman clothing it. It is an intense new way to wear fragrance, and doing so would bemuse men more(prenominal) attracted to the woman who wears it. We are overly trying to consecrate a hint as to what the perfume actually smells like, by having a picture of a bright, cheery flower. This is supposed to extract that the scent is fruity and flowery.

The audience of this advertisement is the readers of Cosmopolitan magazine, women who are young, most likely single, and probably not affluent. Cosmopol! itan is also a magazine known for its sexual content, so the women... The government issue is genuinely well introduced and explained nicely. You organized your paper well, letting severally thought process go with the next. Also, a very nigh(a) closing. Excellant work. Sex sells, this statement is so true. Good essay topic, shows how high society has changed a lot since back then. Good job If you fatality to get a full essay, site it on our website: OrderCustomPaper.com

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