Bisleri

Marketing of Mineral Water-Bisleri Introduction of Bisleri In 1967, Bisleri an Italian union, started by Signor Felice Bisleri, first brought the idea of selling bottled weewee in India. It started a company called Bisleri India. In 1969, Ramesh Chauhan, the Chairman of Parle Exports, bought everyplace the inciter. In those days, Bisleri case boozing water supply was available in crosspatch bottles. Being a returnable package owing to diametric other problems such as breakage and weight, in 1972-73, Bisleri was dress available in PVC (Poly Vinyl Chloride) bottles. After this shaping packaging was introduced, things started to change, and sales increased rapidly. The upsurge in the sales of Bisleri started in 1993 as Ramesh Chauhan sold off the Parle stable of stations, including Thums Up, Limca and finances Spot. Recognising the potential of the packaged drinking water market, he consequently went on to concentrate on making Bisleri a go selling brand in India .Marketing and Brands Blog Bisleri a brand name synonymous to mineral water in India. It has fair(a) about 60% market share in packaged drinking water in country. Brand is owned by Parle Company, which bought over Bisleri in 1969 from Italian company. Initially, Bisleri faced the problems of acceptance from consumers.

It was rough to bear on for a company something as a bottled water, which is colourless, tasteless and odourless. In mid eighties company changed its packaging to PET bottles which shows transparency and clear water to consumers. This gave mineral water market a boost. In India, water is scarce and whole step is poor so initially the consum! ers were only foreigners and NRIs. Therefore, to increase its customers base, company came up with comfortable and affordable value bottle which was a great success and showed 400% growth. India bottled water market is appox is cost Rs 1,000-1,200 crore (Rs 1012billion). Seeing this growth over the years, many another(prenominal) new players postulate entered the market. Amongst them Kinely from Coke,...If you want to get a expert essay, order it on our website: OrderCustomPaper.com

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