Research

SWOT ANALYSIS: A SWOT analysis of the Indian organized retail industry is presented below: STRENGTH: sell is a Technology-intensive industry. It is technology that volition help the organized retailers to rack up over the unorganized retailers. Successful organized retailers today tap closely with their vendors to predict consumer demand, shorten lead times, reduce register holding and ultimately save cost. Example: Wal-Mart pioneered the concept of grammatical construction competitive advantage through distribution & information systems in the retailing industry. They introduced two innovative logistics techniques cross-docking and EDI (electronic data interchange) On an bonny a super market stocks up to 5000 SKUs against a hardly a(prenominal) hundred stocked with an average unorganized retailer. This will post variety in products (required breadth & depth for consumers) Group 1 2 Study of Operations at Retail patience As a consequence of high volumes, procurement will be direct from the Manufacturer. Hence, merchandise can be offered at lower costs. Weakness: 1. Less Conversion level: patronage high footfalls, the conversion ratio has been very low in the retail mercantile establishments in a core as compared to the standalone replica parts.

It is seen that actual conversions of footfall into sales for a mall outlet is approximately 20-25%. On the other hand, a high lane store of retail chain has an average conversion of most 50-60%. As a result, a standalone store has a ROI (return on investment) of 25-30%; in contrast the retail majors are experiencing a ROI of 8-10% 2. Customer Loyalty: Retail chains are in so far to settle down with the proper merchandise mix for the mall outlets. Since the stand-alone outlets were established long time back, so they dupe stabilized in terms of footfalls & merchandise mix and and then have a higher customer loyalty base. hazard: The Indian middle class is already 30 Crore & is communicate to grow to over 60... If you want to get a in force(p) essay, order it on our website: Ordercustompaper.com

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