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FT.com print article 10/5/10 11:25 Financial COMPANIES industrial GOODS Close Close Germanys Heraeus warns on mainland China By Daniel Schäfer in capital of Kentucky Published: October 5 2010 02:32 | Last updated: October 5 2010 02:32 adept of Germanys most prominent business figures has urged the countrys industrial companies to adopt low-cost strategies to avoid being pushed to the sidelines by emerging Chinese rivals. Germany result risk losing parts of its industrial base if companies do not react to low-cost take aim and upcoming Chinese challenger, warned Jürgen Heraeus, chairman of the eponymous family-held wanted metal trading and industrial group. German companies are in danger of being pushed ever higher on to the expert ladder, until one day the market niche will be too small to survive, Mr Heraeus told the Financial Times. His comments carry weight since Mr Heraeus is China spokesman for APA, Germanys Asian business association, as well as an adviser to the German government on state loans.

Mr Heraeus phonation adds to a growing fear among German executives that the engineering-driven Mittelstand the small and intermediate sized enterprises that entertain up the backbone of Europes largest economy is in danger of losing out to Chinese competition by failing to develop emerging market strategies with easy and affordable products. In some areas, such as concrete pumps, they have already been dethroned as world market leadership by Chinese competitors. Mr Heraeus express Chinese companies were becoming damp and more competitive by the day. The answer cannot be to make ever more complicated products that in the end will only be needed by a few, he said. The Heraeus group entered China 18 years ago and is a large industrial supplier to a wide divagate of sectors. Siemens has even taken to helping some of its Mittelstand suppliers impart a foothold in China. We are offering partnerships to our suppliers, said Barbara Kux, head of supply chain management at... If you want to capture a full essay, order it on our website: Ordercustompaper.com

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