Bread & Better

A once mundane category achieves sublime status. By Juhi Sharma G sensation are the days when the word borecole was an spotless component of the Indian diet, often acting as a substitute to the ubiquitous chapatti when cartridge holder and stamina were in short supply. A far cry from the current times where innovation has elevated an indifferently treated category to one that reflects competition and expanding consumer choice. AHEAD OF WHATS NEXT DECEMBER 2008 WWW. modernGROCER.COM PROGRESSIVE GROCER 43 COVER STORY The organised bread market has been dominated by brands owned by Britannia and Modern industries. The bread consumption scenario in India is undergoing a sea change, as consumers spend significant time in scanning through bread shelves that exhibit gain of brands and variants. In the past few years, Indian bread manufacturers return begun adding ingredients of innovation, thus creating excitement and choice in the ready-to-eat, packaged, branded bread segment. The excitement is especially palpable at supermarkets that are without delay increasingly flooded with a wide variety of value-added breads, both(prenominal) western and Indian.

Fortification of the dough with assorted ingredients has made the resultant role bread, a flavoursome and healthy instant food with an military of available variants such as brown bread, whole meal bread, multigrain bread, spent grain shuck bread, honey whole wheat bread, kibbled bread, garlic bread, cheese and garlic bread, soya bread, daliya bread, masala bread, fruit bread, buns, sandwich bread, pita bread, bagels, hearth bread loaves, slices and rolls etc., along with a cultivate of RTE Indian breads consisting quarter bread, naans, parathas and kulchaas. According to the All India Bread Manufacturers experience (AIBMA), the overall bread market size in India is estimated to be around one lakh tonne of breads per month. Out of this 40 percent of the market is catered to by the branded players. In the absence of specific statistical... If you want to get a full essay, clubhouse it on our website: Ordercustompaper.com

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