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Introduction The retail industry is generally a really dynamic, fast changing sector. It constitutes one of the main sectors in the economy, in terms of transactions and turnover; as a consequence, it is a highly competitive and sophisticated industry. Companies have to be unceasingly monitoring the market, to identify any bran-new trends on a timely fashion and, above all, they have to keep up with the customers increasing expectations and changing tastes. Nowadays, it is becoming more than and more difficult and challenging to keep the customer well-off and loyal - customers preferences change quickly. The lowering of international barriers has led to a considerable increase in the number and type of products accessible to the consumer. Consumers have definitely acquired more freedom of choice and this makes them less(prenominal) likely to retain brand loyalty; especially when some(prenominal) substitutes, of equally good quality, are available on the market. furthermore technology - the advent of internet - has added a new balance to the shopping experience. Consumers can easily and fairly quickly examine online, product specifications, price and availability (Deloitte: 2005 Global Powers of Retailing, Jan 2005). Thus, it allows them to gain tuition faster on the purchase they wish to make.

Consequently, retailers have to be as creative and innovative as possible, in erect to be in the position to supply their customers with products, that present new and interesting features, all the time. Retailers have to keep a finishing watch to demographic changes, in lay to better get word and predict consumer behaviour (Deloitte: 2005 Global Powers of Retailing, Jan 2005). General demographic trends. The next trends feature mainly in the Western world and pop the question a useful insight to consumers buying behaviour: aging population high number of women in the workforce make up in disposable income Sedentary lifestyles leading to obesity Higher number of... If you want to get a full essay, order it on our website: Ordercustompaper.com

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