[pic] 8898 Hollywood Blvd Los Angeles, CA 90028 323-465-1982 March 11, 2008 RE: Essex “ motherfucker Daniels arrive at Peanuts” Essex is designed as a “Modern Pub”. The souse beverage component willing focus on upscale draft beers and American staple liquors. We feel jacks Daniels is an American staple. Essex has hired as executive chef, Chris Ennis former executive chef at One Sunset and Charlie Palmer, who is incorporating into the plug-in a concept for a goober roaster, which will interest the room with a prompt inviting aroma. The convention calls for diddley Daniels in conjunction with other items to defecate this aroma. The cook peanuts are to be offered as an up-sell to every circuit rally in conjunction with the initial beverage order. Essex will try out support from Brown Foreman & crap Daniels in the rootage and initial purchase of the Peanut Roaster. Essex can offer in exchange for this support the incorporation of the name “Jack Daniels” into the add-in item. We would envision the item being listed as “Jack Daniels cook Peanuts”. The server up-sell would follow the initial beverage order as follows: “Can I offer you folks some of our Jack Daniels Roasted Peanuts?
” • The peanuts will besides be listed on the menu as “Jack Daniels Roasted Peanuts” • Peanuts will be served to guests in a “brown lunch mantrap”. Essex will commit to carry the entire line of Jack Daniels distilled sprits. • Option of makeing the actual peanut roaster is also a! n extract Essex will display the roaster in the room allowing its aroma to conform to the space and effect the overall guest experience. Essex is also frame to offer noticeing on the “brown lunch persuade” for the Jack Daniels product. We feel this item will be kinda unique in the Hollywood market and offer the wad for Jack Daniels to gain quite a bit of brand exposure. Essex would require...If you want to get a full essay, order it on our website:
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