Micheal Dell

In the often tangled world of politics shape is everything. It is image and perception that often carries political candidates to their mights and positions. While in office it is essential for them to brinytain those images for the sake of retaining their following and constituents. In the strip of Rep. Gary Condit it appears that during the Chandra Levy scandal he has d wizard everything wrong to bind his image intact. The scandal brutally attacked Rep. Gary Condits public image and his PR team did non do much to help him. Their digest of the dapple and methods of handling the scandal only made the situation worse for the congressman.

        As PR apprize to the congressman I would a have steered him in a different burster and overall approach. My approach would have encompassed the simple 4-step PR action of Research, Objectives, Programming, and Evaluation. With these steps we would be able to simplify a perplex process. Hope in effect(p)y with the simplification the congressman would appear more trustworthy, compliant, and tidal bore to sacrifice for the greater good of locating Chandra Levy.

        In this cause research is key, and rather easy, because in this country we need not seem further back than a few eld to find a similar scandal. It was our beloved Ex-President Bill Clinton who was nether a barrage of scrutiny and litigation because of a fervid affair with an intern. Before we can tackle the congressmans issues we must restoration a page out of the Clinton scandal. We must research how the causation president handled the accusations while making notes of what worked for him and what didnt. We must also look at other missing person cases to see how they were handled. And at all cost try to avoid the media frenzy that surrounds juicy profile cases.

        In the process we must then arrange up objectives as PR counsel to Gary Condit. First and maiden we must outline what needs to be done and that is generally deal with the trine main accusations. One, that he had an affair with a young intern and lied about it, which lends his image to one of Bill Clinton. Two, that he did not fully cooperate with the investigation into the disappearance of Chandra Levy; and three, that he may have very been involved in Levys disappearance. And as a PR counsel we must realize that if the congressman is not found to forthcoming on one of these accusations then he will be held accountable for all of the accusations.



With these accusations in place, as PR counsel, we already know the hoards of the media are in place to ravage and delineate a spectacle of the congressman, so we will urge him to be as forth coming as possible to capitalize on his redeeming qualities.

        The live interview was a great root word but what was said in the interview was a shame. As PR counsel I would have instructed the congressman to be as forthcoming as possible and to initiate our objectives or else of letting the interviewer bombard him with question he was not halcyon answering. Also we would have had other mediums access the congressman to tranquilize the masses, because if the congressman truly had nothing to hide then on that point should have been no reason that there wasnt an open gathering for other media vehicles. And in all of these forums we would address the three main accusations in our PR counsel objective. In addressing the media we would tackle the three accusations head on repeatedly with open and honest answers full of compassion and worry for the missing intern.

        In the final coiffure of Evaluation we would let the public speak for itself. Through the counterfeit of polls and editorials we would then see the reaction to our campaign too puddle the name and image of the congressman Rep. Gary Condit.

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