Operation Management about EasyJet Essay Example | Topics and Well Written Essays - 1000 words

Operation Management about EasyJet - Essay Example EasyJet will be forced to layoff some of its employees after the tremendous drop of passengers seeking its services. The management prefers the government to impose a tax on planes rather than tax passengers. Operation management is caught between maintenance of customers and generation of revenue on one hand, and government taxation on the other (Lewis & Slack, 2003, p64). The third challenge experienced by operation management is the incapability of EasyJet to provide adequate customer satisfaction. This issue is evident when the customer wants to present a complaint to the airline’s management. At EasyJet operation management does not have enough staffs to handle customer complaints, even though; they have enough staffs to handle booking and payment services. Hiring more staffs mean allocating more resources to pay these staffs, which EasyJet cannot afford (Peters, 2011, p12). A number of customers have expressed the criticism that booking and paying for services are easier than issuing out a complaint. This fact is detrimental to the organization’s success in that it can lose out on its customers, who are important for its survival and success (Lewis & Slack, 2003, p321). The fourth factor that is commonly experienced as a challenge in operating management at EasyJet is the dynamic airline industry. The industry is dynamic in that there are numerous technological advancements and regular fluctuation of flight prices. It is advantageous for organizations to be advanced technologically. Swift adaptation to technological changes taking place in the airline industry at times is a problem to EasyJet (Peters, 2011, p6). This is as a result of a lot of resources needed in acquiring a more recent technology, which can be in terms of acquiring the latest... Operation management is essential to a company’s success or survival in the industry. However, this aspect is bound to come across various challenges, which inhibit its capabilities. EasyJet, an airline company, is not an exception; it has succumbed to a number of challenges that have inhibited its normal operation management. The challenges involve; cancellation of flights due to volcanic eruptions, a new government tax policy, complaints from customers, a dynamic airline industry, lack of market diversification, and change of strategy. The challenges have had negative impacts on EasyJet’s performance and reputation in the airline industry. Although, EasyJet experiences these negative challenges on its operation management, it has proved to be one of the most thriving airline companies in Europe. Its success is attributed to its operation management, which is highly focused towards its primary strategy of providing cheaper air transport.