Mkis Support For The Marketing MkIS conduct for the market counsel numeric operation: comprehend improvements for selling management Type of term: heap Evaluates which information include in Marketing entropy Systems (MkIS) has been measurable in providing bridge over for the marketing management process. too analyses what improvements in marketing and gross revenue earn been realized by implementing MkIS to support the marketing management process. Furthermore, investigates, in more detail, what usable MkIS sub-systems have contributed to improved speciality for implementing and controlling marketing efforts.
The results of a prospect of 50 Finnish wholesale companies showed that MkIS have support marketing management in all complementary go of the marketing management process. discipline that is perceived to be utilitarian for the diametric steps of this process, however, varies. The perceived improvements of studied MkIS usage were high in marketing than sales tas...If you want to get a plenteous essay, order it on our website:
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