Fourth, the cross-cultural advertising and marketing skills of Disney have been lacking despite their accomplishment during the Tokyo Disney theme park. The French were less receptive to the Americanized theme park than the Japanese whose adore of all elements Disney created the Tokyo park an instant success. Fifth, in this context, the Tokyo accomplishment led Disney to become convinced with out any reason for this opinion that they would be both successful in France. They made the erroneous assumption that worked well in Japan would work practically anywhere that Disney chose to locate a theme park.
The sixth issue is whether or not the theme park would have encountered the same problems had an alternative location in Spain been selected. Based on Amine (615), the Barcelona, Spain web site was rejected as a result of a limited local population in comparison to France and the belief that as Europe's premier tourist destination, Paris would generate higher sales. However, the weather in Spain may possibly have additional conducive to early success than the less temperate weather from the Paris region. It's also possible that lower costs in your Spanish operation would have enabled Disney to charge much less for admissions and consequently generate repeat business.
Seventh, in light in the near bankruptcy experienced by Euro Disney in 2005, the plans to produce it a cheaper vacation destination, a lower ticket cost for each parks, new rides and attractions are required and viable. Eighth, Disney must contemplate locating a par
Research at the Mayo Clinic." Pp. 636-639.
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